Monday, 28 September 2009
It is never a good idea to use the services of large web-designing companies to design your website as the prices are astronomical for what you pay for. These professional companies need to charge more to cover expenses such as offices and employees and so they are forced to increase prices for their service.
Because of this, I recommend hiring a freelance web-designer who has the luxury of working from home and no extra expenses like business costs. These people work from home without high operation costs unlike companies. More importantly they will be able to design a site with quality similar to designers employed by companies. These people rely on recommendations for work so they will be more invested in the job and may even design the better site.
The best website to use to hire a freelance web designer is www.elance.com which operates on a bidding system. The site allows you post a description for your project and the community of freelance workers will bid to compete for the best price. There is also a rating system on this website which allows you monitor the quality of freelancers bidding for your project so you know you will be getting a good deal.
Saturday, 15 August 2009
Firstly, simply personalize your sales message. Sales pitch is important and you need convince your audience that you believe in the product you’re trying to sell and it is actually beneficial to them. You need to get your personality across as that is what is going to sell the product.
Testimonials, comments and reviews written by your customers are essential in creating a more personal vibe especially if you include balanced opinions and comments. If your visitors believe the reviews are genuine they will be more likely to buy the product. The reason for this is, if they are truly interested in the product you’re selling they will focus on the positive points in the reviews anyway.
Images and videos of your representing your product will provide more information for your customers to become interested in your product and will be more likely than text descriptions to catch the eye of your visitors.
Friday, 14 August 2009
One method of building visitors trust and converting them to regular visitors is implementing a forum or any other interactive feature on your website. This gives your visitors a chance to interact with you and your website whilst voicing their opinions to each other. This builds up a community vibe within your website creating more interest for your visitors to come back to your site day after day.
The use of a poll and surveys, similarly to chat rooms and forums gives your visitors a chance to interact and voice their opinions giving you information on how to cater to your customers and provide them with a great service. Ultimately, a sense of community will build a loyal following and more sales.
The most import method of getting returning visitors is also the simplest. Update your website frequently and add fresh content regularly. You need to give visitors a reason to keep coming back; this is where many sites go wrong through laziness. People do not want to browse a site which looks the same week after week so b
Thursday, 13 August 2009
Do you find writing articles tedious? Then you should try finding public domain articles. Public domain articles are basically articles that don’t have any copyright issues attached to them. This allows you to use them for any purpose. By posting their articles in public domains the author has denounced any copyright to their work. You can simply re-write them, edit or simply use ideas from them.
This is the most efficient way of writing articles which bypasses thinking up a topic, researching it and ultimately writing it from scratch. However, although you can post these articles straight up, it’s advisable to change the article as search engines delete duplicate content.
Wednesday, 12 August 2009
When someone is searching for something, they are looking for something specific i.e. tax, finances...etc. To pick up traffic from your chosen demographic you need to think of words and phrases you would use to find your site.
A good way of finding popular keywords is using google trends, this helps you choose the most popular keywords searched in search engines. These keywords need to be included numerous times in the article to make it stand out from other pages which incorporate similar keywords.
Finally, well written content is essential for returning customers so there’s no benefit from writing a poor article with forced keywords and phrases to get the attention of the search engines and customers will navigate away from your page.
It is that simple, if your website has good content it attracts visitors and keeps them from navigating away from you page and increase the possibility of returning visitors. This is crucial in giving your website increased traffic and ultimately makes it more profitable.
The reason for this simple and involves search engines and page rankings. These search engines pick up on popular key words and phrases to find the most useful results (SEO). If your article contains a good number of these key words your website is more likely to be picked up by searches. This allows you to use search engines to generate useful traffic for your website.
However, this is no excuse to put write up useless content which contains popular search engine key words and phrases. There are systems in place which detect this type of abuse and will result your website listing being omitted from searches. So to emphasise, using popular keywords are important but should not be used to subsidise a poorly-written content.
If you find writing good quality articles difficult or you just don’t have the time to produce them, there are other options. PLR articles can be purchased which gives you full control over their contents. This allows you to edit and change articles to post up onto your website without having to research and write your own content. You can also hire a freelancer to write content for your which is less time consuming, leaving you with more time to promote you website.
Thursday, 9 July 2009
Many small internet based businesses are generated good profits by using selecting a single niche in which to base their marketing on. This allows them to easily identify the demographic of their audience, attract them to their site and provide a more personal and specific service. If you can reach your target audience, your traffic will more likely turn into customers.
The best way to target niche traffic is through the use of advertising and best tool right now is Google Adwords. The basis of Google Adwords is you pay a fixed fee depending on the amount of keywords your ad is keyword sensitive to by search engines. The more keywords, the more searches your ad will show up on. Google Ads show on the right side of the Google page and are selected through the keywords a user inputs to the search engine. This allows your target demographic to see your website on the right side of the page when the make the appropriate searches. Another advantage of Adwords ads is they are not limited to just the Google search engine; you have the option to feature on other search engines like AskJeeves and AOL.
To reach your target audience you want to make sure the keywords you use in searches are specific to your site, any excess keywords unrelated with result in higher expenditure and potentially useless traffic.
Through use of interacting with online communities you can build up a positive reputation for your site (company). You can impress with you knowledge and expertise in your markets niche. This allows you to build trust and hopefully followers interested in your business.
Building and trading links with other sites is another good method and best of all its free. Through exchanging links with other websites you will both benefiting. Traffic from one site could lead to yours and more importantly your page rank will increase in Search Engines. This works extremely well if the two websites are in a similar niche.
Writing good quality articles and using popular keywords used in search engine search engines will help drive traffic into your site. If your articles provide good information and visitors deem them useful, you will increase the chances of building up a following of returning visitors. A frequently update site also ranks hire in search engine searches.
Tuesday, 7 July 2009
The layout of your website needs to be professional with individual pages set to unique sub-sections. Never, clutter all of your content within the confines of a single page to save paying more for web-hosting. You need to create unique pages which focus on its own product, the more precise and more detailed the pitch for each product the more sales you will generate from it.
As I’ve mentioned in previous posts, always include reviews and testimonials to authenticate your recommendations. One method I have found useful is writing an article specific to the product to portray it in positively and enthusiastically. Always keep the article balanced, but very much highlighting the quality of the product. Knowledge is also key; you need to do your research to improve the credibility of your sales pitch.
Traffic is also key, so be sure create as many backlinks to your website as possible through blog directions, bookmarking and social networking sites. The more traffic you get, the more potential sales you will receive. Writing regularly also improves the traffic your site receives, search engines pick on sites which a are frequently updated and thus their page rankings improve.
When choosing affiliate programs to take part in I advise you to choose something your personally interested in and is more importantly in an area of which you have good knowledge in. This allows you to promote it with enthusiasm whilst also being able to highlight the important it's important qualities.
You will also want to join a program which is popular; seeking out the opinions of people who have taken part in different affiliate programs is a good starting point in filtering out the good from the bad. Researching a program before you join is very important so try and track down members of programs you wished to joins and look at reviews to check its credibility.
If it is possible, try to join an affiliate program which is part of a market which is growing and where is a buzz around it.
This will help you in getting more referrals. Participate in forums to find out the general consensus of different programs and the interest towards them. As noted above, research is key in filtering out programs which are not worthwhile i.e. some have unrealistic minimum payouts and some do not pay too well.
Thursday, 2 July 2009
Many people are skeptical about affiliate marketing and this concern mainly focuses on making small unpredictable profit incomes. The good news is that there are many different methods which are easy to implement of which will improve your earnings.
A crucial example of one of these techniques is writing product recommendations for your affiliate’s products. This is the most effective way to promoting certain products. However, credibility is extremely important and if you are writing overly-positive and insincere recommendations to products which are not worth your customers time; you will lose potential income.
To do this, simply write positive but honest reviews, if there are flaws to the product mention these as well. This helps build trust between you and the consumer and thus, more likely to trust your other product recommendations. Ultimately, if the customer was interested in the product they would be more likely to focus on the positives meaning honesty is easily the best method.
Another useful tip is to sound like an expert in the area of the product you recommending in order to truly sell it to your customer. As mentioned above this also creates confidence and trust for the customer to sincerely believe the product is as good as you say.
How do you do this succesfully? Screenshots are useful to show you have used the product and are also useful for illustrating aspects of the product that work well. Using reviews and testimonials from respected sources will also help sway opinions.