Thursday, 9 July 2009
Many small internet based businesses are generated good profits by using selecting a single niche in which to base their marketing on. This allows them to easily identify the demographic of their audience, attract them to their site and provide a more personal and specific service. If you can reach your target audience, your traffic will more likely turn into customers.
The best way to target niche traffic is through the use of advertising and best tool right now is Google Adwords. The basis of Google Adwords is you pay a fixed fee depending on the amount of keywords your ad is keyword sensitive to by search engines. The more keywords, the more searches your ad will show up on. Google Ads show on the right side of the Google page and are selected through the keywords a user inputs to the search engine. This allows your target demographic to see your website on the right side of the page when the make the appropriate searches. Another advantage of Adwords ads is they are not limited to just the Google search engine; you have the option to feature on other search engines like AskJeeves and AOL.
To reach your target audience you want to make sure the keywords you use in searches are specific to your site, any excess keywords unrelated with result in higher expenditure and potentially useless traffic.
Through use of interacting with online communities you can build up a positive reputation for your site (company). You can impress with you knowledge and expertise in your markets niche. This allows you to build trust and hopefully followers interested in your business.
Building and trading links with other sites is another good method and best of all its free. Through exchanging links with other websites you will both benefiting. Traffic from one site could lead to yours and more importantly your page rank will increase in Search Engines. This works extremely well if the two websites are in a similar niche.
Writing good quality articles and using popular keywords used in search engine search engines will help drive traffic into your site. If your articles provide good information and visitors deem them useful, you will increase the chances of building up a following of returning visitors. A frequently update site also ranks hire in search engine searches.
Tuesday, 7 July 2009
The layout of your website needs to be professional with individual pages set to unique sub-sections. Never, clutter all of your content within the confines of a single page to save paying more for web-hosting. You need to create unique pages which focus on its own product, the more precise and more detailed the pitch for each product the more sales you will generate from it.
As I’ve mentioned in previous posts, always include reviews and testimonials to authenticate your recommendations. One method I have found useful is writing an article specific to the product to portray it in positively and enthusiastically. Always keep the article balanced, but very much highlighting the quality of the product. Knowledge is also key; you need to do your research to improve the credibility of your sales pitch.
Traffic is also key, so be sure create as many backlinks to your website as possible through blog directions, bookmarking and social networking sites. The more traffic you get, the more potential sales you will receive. Writing regularly also improves the traffic your site receives, search engines pick on sites which a are frequently updated and thus their page rankings improve.
When choosing affiliate programs to take part in I advise you to choose something your personally interested in and is more importantly in an area of which you have good knowledge in. This allows you to promote it with enthusiasm whilst also being able to highlight the important it's important qualities.
You will also want to join a program which is popular; seeking out the opinions of people who have taken part in different affiliate programs is a good starting point in filtering out the good from the bad. Researching a program before you join is very important so try and track down members of programs you wished to joins and look at reviews to check its credibility.
If it is possible, try to join an affiliate program which is part of a market which is growing and where is a buzz around it.
This will help you in getting more referrals. Participate in forums to find out the general consensus of different programs and the interest towards them. As noted above, research is key in filtering out programs which are not worthwhile i.e. some have unrealistic minimum payouts and some do not pay too well.
Thursday, 2 July 2009
Many people are skeptical about affiliate marketing and this concern mainly focuses on making small unpredictable profit incomes. The good news is that there are many different methods which are easy to implement of which will improve your earnings.
A crucial example of one of these techniques is writing product recommendations for your affiliate’s products. This is the most effective way to promoting certain products. However, credibility is extremely important and if you are writing overly-positive and insincere recommendations to products which are not worth your customers time; you will lose potential income.
To do this, simply write positive but honest reviews, if there are flaws to the product mention these as well. This helps build trust between you and the consumer and thus, more likely to trust your other product recommendations. Ultimately, if the customer was interested in the product they would be more likely to focus on the positives meaning honesty is easily the best method.
Another useful tip is to sound like an expert in the area of the product you recommending in order to truly sell it to your customer. As mentioned above this also creates confidence and trust for the customer to sincerely believe the product is as good as you say.
How do you do this succesfully? Screenshots are useful to show you have used the product and are also useful for illustrating aspects of the product that work well. Using reviews and testimonials from respected sources will also help sway opinions.